In 2021, we launched two personal loan pilots; one via our well recognised Vanquis brand and one via a new brand, Sunflower. These pilots were in addition to our existing Vanquis customer personal loan offering which has been in place since 2016.

Our two pilot products for 2022 were designed to target distinct customer segments based on differing affordability criteria and average credit scores. The pilots have now concluded, and we will now look to offer customers personal loans up to 49.9% from the Vanquis Loans brand.

Additionally, Vanquis Banking Group invested in a new IT infrastructure platform this year to support one of our pilot products. We’re pleased with the performance of this platform and plan to continue to use this in the future as it gives both our operators, our communications and our customers, a much better experience..

Our Customers


earn on average £30k with a core spread between £20-£50k


are 26-45 years old


are working full-time, part-time or are self employed

In 2022, we’ll continue to expand our Personal loans division and our open market distribution efforts. We’ll continue to focus on growing lending to existing credit card customers and also pursue opportunities to broaden our product offering.

Hamish Paton, Managing Director, Loans Division

Customer Comments