We operate in growing addressable markets.
Vanquis Banking Group is a leading specialist banking group with a focus on the mid-cost and near-prime parts of the credit market. We aim to deliver attractive and sustainable returns for our shareholders through our strong market positions, robust balance sheet and competitive advantages. Our investment case is based on five key areas:
In the UK, there are between 10 and 12 million working adults who are underserved by mainstream lenders. With our broad range of products and services, we are well positioned to be the credit provider of choice for these customers. In aggregate our addressable market is >£17bn. We also recently launched a pilot phase for a new secured product strategy of second charge mortgages.
Both our Brand story and strategy bring together why we exist as an organisation, framed in the context of the role our business plays in the lives of our customers. It also sets out the strategic focus and key priorities that will drive both competitive advantage and commercial success for the whole Group. From our recent colleague survey % of colleagues care about the future of Vanquis Banking Group.
While our customers share many similarities with mainstream credit customers, there are important differences arising from their individual circumstances. Our customers need a tailored approach and a wider range of suitable and sustainable credit solutions to best serve their needs. We aim to put the customer on the team. We have invested in a brand new IT platform that in the future will support all of our products.
Vanquis Banking Group aims to understand its customer better all the time. This customer insight is crucial for us to shape our product strategy, making sure that our customers have the products they need from us. This allows us to target more effectively our approach to marketing and spend; to tailor new products and services specifically for our customers and to help our customers build a better financial future for themselves.
To support the delivery of our Purpose, we have a financial model founded on investing in customer-centric businesses with attractive returns, which aligns an appropriate capital structure with the Group’s dividend policy and future growth plans. We will operate with a progressive dividend policy and our dividend policy is to pay-out 40% of our adjusted earnings.